Publication management requires a distinct skillset
It is a detailed, often time-consuming process to put a publication before your clients’ or customers’ eyes in either print or electronic form. Do you know all the steps — and do you have the time and skills — to get the job done by the required publication date?
Professional Word Services has many years of experience in managing the publication process, meeting deadlines, and getting the job out on time.
We offer our skills to manage your publication process or to teach your nominated editor how to handle the process themselves. This includes areas such as:
• Planning for each issue.
Publication is a continuous process. You get an issue out, but then there’s the next one and the one after that. Thorough planning makes those subsequent issues easier to manage.
• Setting a deadline schedule.
A publication without deadlines is a publication that never comes out. We know how to set deadlines and how to meet them.
• Commissioning and managing writers and other contributors.
Material for a publication can come from many different people, who must be properly briefed and managed to ensure they file on time.
• Advertising managers, photographers, graphic artists, illustrators.
Where used, they must also be smoothly integrated into a time-dependent process.
• Organising the ‘book’ (for print publications).
Also called the flatplan, the 'book' is a graphic representation of how the editorial and advertisements (if any) are placed in the publication. The 'book' shows how many pages there are in how many sections, what times they need to go to press, etc. This is the main control tool for a print publication — and one that needs experience to construct.
• The production process.
Once you get your copy flowing in, what do you do with it? There’s copy tasting, editing, pictorial, layout, proofing, checking, sign-off — all tied together by a system that must be able to track each article through the process.
• Printers, mailhouses (print publications), website designers and content managers.
These are the final steps in actually getting all your hard work into the hands, or on to the screens, of your audience.
Is there a publication management service you need that is not covered here? Please email or call to discuss your need. If we can’t help you, then there is a good chance we will know another specialist who can.
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